A

Artates, Princess Joy T. (2004) A marketing mix strategy for Mocha Blends in SM City Dasmariñas. Masters thesis, De La Salle University-Dasmarinas.

B

Buenviaje, Jefferson S. (2004) A marketing mix strategy for Viewsite Restaurant Seafood Inihaw in the City of Tagaytay. Masters thesis, De La Salle University-Dasmariñas.

C

Cataylo, Margie C. (2004) Strategic expansion for The Boston Creamery Ice Cream Parlor. Masters thesis, De La Salle University-Dasmarinas.

Catindig, Heidi D. (2004) Identifying the buying preference of Generation X. for life insurance sales. Masters thesis, De La Salle University-Dasmarinas.

Cruz, Elma Winona S. (2004) Adopting e-tailing for True Value Hardware Corporation. Masters thesis, De La Salle University-Dasmariñas.

D

del Rosario, Michael E. (2004) Morality, perceived risk and product attributes as determinant of intent to purchase pirated DVD/VCD. Masters thesis, De La Salle University-Dasmariñas.

G

Guevara, Edna C. (2004) Perceived value of compensation and benefits and job performance of employees in selected commercial banks of towns in Cavite. Masters thesis, De La Salle University-Dasmariñas.

O

Onuh, Willington Okechnkwu (2004) Translog cost function estimation for Philippine food and garment manufacturing. Dissertation thesis, De La Salle University-Dasmariñas.

W

Wan, Jian Yin (2004) Sales promotion practices of selected food additives manufacturing companies in Shanghai, China. Masters thesis, De La Salle University-Dasmariñas.

Y

Yao, Qin (2004) Marketing effectiveness of selected travel agencies' websites in Nanjing, China. Masters thesis, De La Salle University-Dasmariñas.

Z

Zhang, Qing (2004) Determinants of bubble symptoms and economic analysis of the housing market in Shanghai City, China. Masters thesis, De La Salle University-Dasmariñas.

Zhao, Hai Long (2004) Factors affecting customer satisfaction in Prudential Bank branches in Cavite. Masters thesis, De La Salle University-Dasmariñas.

Zheng, Lei (2004) Key influencing factors affecting the development of ISP business sub-sector in China for the period 2002-2003. Masters thesis, De La Salle University-Dasmariñas.