Medina, Joyce Ann M. and Antonio, Geralynn D. and Baita, Frances Anne T. and Caldo, Kristine V. and Engbino, Dulce M. and Lazaro, Emilyn Clarisse R. and Sang, Richelle B. and Valencia, Merlyn T. (2007) The effectiveness of marketing strategies in Tagaytay City as viewed by the selected guests as one of the best tourist spots in the Philippines. Undergraduate thesis, De La Salle University-Dasmariñas.