Media typology and media affinity of millennials in selected Universities in Cavite and the media drivers of purchase intent: television vs. social media.

Dumala-Rayray, Mian (2013) Media typology and media affinity of millennials in selected Universities in Cavite and the media drivers of purchase intent: television vs. social media. Masters thesis, De La Salle University-Dasmariñas.

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Abstract

ABSTRACT see Upload (MT MBA 150 2013)

Item Type: Thesis (Masters)
Additional Information: MT MBA 150 2013
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HT Communities. Classes. Races
Users: College of Business Administration and Accountancy > College of Business Administration Graduate Studies
Depositing User: Users 4 not found.
Date Deposited: 24 May 2016 05:44
Last Modified: 21 Nov 2024 01:47
URI: https://thesis.dlsud.edu.ph/id/eprint/4014

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