Mejia., Laarni V and Tatlonghari, Phi Anh V (1996) Sabado, Sabado, Sabado Nights-let's go wet and wild the influence of watching San Miguel Beer commercial on the aggressiveness behavior of the 4th yr psychology students of De La Salle University-Aguinaldo. Undergraduate thesis, De La Salle University-Dasmarinas.

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Abstract

To be able to know if the San Miguel Beer Sabado Nights commercial would affect the aggressive behavior of the 4th year Psychology students of De La Salle University-Aguinaldo; Scope and Coverage: The study which focused only on 4th yr. Psychology students was conducted to test if they were going to manifest an aggressive behavior after seeing the San Miguel Bee Sabado Nights Commercial. The San Miguel Beer Sabado Nights commercial did not change the attitude nor influenced the aggressive behavior of 4th yr. Psychology students. The key to effective persuasion and change lies in modifying the Internal Psychological structure of the individual, and only through this modification that the desired behavior responses would be achieved. People learn aggressive behavior through modeling as long as the viewer's cognitive capacity to view the model and eventually learn from it.

Item Type:	Thesis (Undergraduate)
Additional Information:	PSY 55 1996
Subjects:	B Philosophy. Psychology. Religion > BF Psychology G Geography. Anthropology. Recreation > GV Recreation Leisure H Social Sciences > HT Communities. Classes. Races
Depositing User:	Users 4 not found.
Date Deposited:	21 Jan 2016 06:19
Last Modified:	26 May 2021 07:15
URI:	https://thesis.dlsud.edu.ph/id/eprint/1081

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