Almera, Denise Gabrielle A. and Benitez, Hapynez C. and de Leon, Karla Jane G. (2014) An analysis on the preferences of selected Filipina homemakers from barangay Salawag, Dasmariñas City, Cavite between comparative and noncomparative laundry detergent tv ads. Undergraduate thesis, De La Salle University - Dasmariñas.