The socio-psychological perception and buying decision process of selected female consumers of Dasmariñas towards male celebrities endorsing female beauty products.

Bacason, Eloisa France A. and Martinada, Jose Mari Q. and Tupaz, Richnel Marie B. (2017) The socio-psychological perception and buying decision process of selected female consumers of Dasmariñas towards male celebrities endorsing female beauty products. Undergraduate thesis, De La Salle University-Dasmarinas.

[thumbnail of Full text] Text (Full text)
BacasonMartinadaTupaz.pdf
Restricted to Registered users only

Download (4MB)
[thumbnail of Abstract] Text (Abstract)
BacasonMartinadaTupaz_Abstract.pdf

Download (81kB)

Abstract

ABSTRACT see Upload (COM 587 2017)

Item Type: Thesis (Undergraduate)
Additional Information: COM 587 2017
Subjects: H Social Sciences > HT Communities. Classes. Races
Users: College of Liberal Arts and Communication > Communication Arts
Depositing User: Ms. Mary Ann Estudillo
Date Deposited: 11 Dec 2018 09:03
Last Modified: 25 Mar 2022 03:53
URI: https://thesis.dlsud.edu.ph/id/eprint/6505

Actions (login required)

View Item View Item