Media typology and media affinity of millennials in selected Universities in Cavite and the media drivers of purchase intent: television vs. social media.

Dumala-Rayray, Mian (2013) Media typology and media affinity of millennials in selected Universities in Cavite and the media drivers of purchase intent: television vs. social media. Masters thesis, De La Salle University-Dasmarinas.

[img] Text (Theses)
RayrayMD ... - PurchaseIntent.pdf
Restricted to Registered users only

Download (5Mb)
[img]
Preview
Text
MT MBA 150 2013.pdf

Download (630Kb) | Preview

Abstract

ABSTRACT see Upload (MT MBA 150 2013)

Item Type: Thesis (Masters)
Additional Information: MT MBA 150 2013
Subjects: H Social Sciences > HF Commerce
H Social Sciences > HT Communities. Classes. Races
Users: College of Business Administration and Accountancy > College of Business Administration Graduate Studies
Depositing User: Ms. Bibiana Alcantara
Date Deposited: 24 May 2016 05:44
Last Modified: 24 May 2016 05:44
URI: http://thesis.dlsud.edu.ph/id/eprint/4014

Actions (login required)

View Item View Item