Relationship of Bristol Myers Squibb's promotional strategies to the physician's prescribing habit.

Torregosa, Lenita C. (2005) Relationship of Bristol Myers Squibb's promotional strategies to the physician's prescribing habit. Masters thesis, De La Salle University-Dasmarinas.

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Abstract

ABSTRACT see Upload (MT MBA 41 2005)

Item Type: Thesis (Masters)
Additional Information: MT MBA 41 2005
Subjects: H Social Sciences > HF Commerce
Users: College of Business Administration and Accountancy > College of Business Administration Graduate Studies
Depositing User: Ms. Bibiana Alcantara
Date Deposited: 23 May 2016 08:26
Last Modified: 23 May 2016 08:26
URI: http://thesis.dlsud.edu.ph/id/eprint/3810

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