Cuison, Johanna Mae C. and Zaide, Ayessa V. (2011) Sex-role stereotype among female call center agents in Alabang. Undergraduate thesis, De La Salle University-Dasmarinas.

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Abstract

Abstract Name of the Institution: De La Salle University- Dasmariñas Address: Dasmariñas, Cavite Title: Sex-role stereotype among female call center agents in Alabang Authors: Johanna Mae C. Cuison Ayessa V. Zaide Funding: Parents Cost: 5000.00 php Date Completed: June 2010 to March 2011 Objective of the Study: A. General To know whether there is sex-role stereotype among female call center agents in Alabang. 5 B. Specific 1. What are the demographic profile of the female call center agents according to: a. Age b. Educational Attainment c. Civil Status 2. What are the experiences of the respondents of sex-role stereotype in terms of: a. Hiring b. Salary c. Training and Development d. Tenure 3. What are the effects on having sex-role stereotype in the respondents’ career? Scope and Limitation The major scope of the study is centered on the sex-role stereotype on women female call center agents and how it affects their job inside the workplace. There will be 30 respondents needed for the study and will conduct on the most comfortable place, date and time of the respondents and researchers. 6 This study will not include the other factors that lead to the job performance of the respondents. Limitation on the presentation of data for respondents’ request of confidentiality is also a concern of the researchers. Research Design This study uses descriptive method, which is not manipulative and used to test descriptive hypothesis (Heiman, 1995). The type of descriptive method in gathering data is survey and interview, more specifically questionnaire-based. An interview uses many question and answer formats which range from totally structured to the totally unstructured while survey is a method for collecting quantitative information about items in a population. (Breakwell, Hammond & FifeSchaw, 1995). In this study the concept of sex-role stereotype among female call center agents and its effects will be gathered through field interview. Field interview is used to which the subjects complete a questionnaire (interview question guide) in a natural setting. 7 Findings The following are the findings based on the answers given by the respondents: 1. Thirty respondents’ age range is 20-30 yrs. old, 21 (70%) of the respondents were in single status and 19 (63.33%) of the respondents were college undergraduate. 2. Based on the results of the survey, Most of the answers of female call center agents resulted to not seeing sex-role stereotype in their workplace in terms of hiring, salary and benefits, tenure and traning and development, as they said via interview that almost all are treated equally and judged or evaluated in their overall skill and performance. 3. Most of the respondents will still pursue their job as a call center agent whether sex-role stereotype exists or not. However, some effects will occur if they experience sex-role stereotyping. Conclusion The conclusions were drawn based on the findings of the summary: 1. There is no specific and strict requirement of a call center agent, except good English communication skill and can work on a graveyard shift. 2. Gender of applicants is not been screened by employers of the BPO Company. They are hired by their skill and once they are part of the 8 Company, they are equally provided with the same benefits and ruled under follow the same rules and regulations, since they are all contractual employees. 3. Preconceived notions that are untrue, discrimination in employer hiring, firing and promotional practices, possibility of being a female dominated job and discriminatory attitudes that are favorable to women are the some of the effects of sex-role stereotype as said by the respondents. Recommendation From the results gathered, the researchers came up with the following recommendations: 1. The future researchers should not focus only with sex-role stereotyping happening in the workplace, but may also try other types of stereotyping such as racism. 2. The future researchers interested to the study should explore more about the Call Center Industry to provide much updated data. 3. The future researchers should get more respondents so that more data will be gathered and the results will be further verified.

Item Type:	Thesis (Undergraduate)
Additional Information:	PSY 1021 2011
Subjects:	B Philosophy. Psychology. Religion > BF Psychology H Social Sciences > H Social Sciences (General) H Social Sciences > HT Communities. Classes. Races
Depositing User:	Users 4 not found.
Date Deposited:	28 Jan 2016 02:50
Last Modified:	07 Jun 2021 06:59
URI:	https://thesis.dlsud.edu.ph/id/eprint/1328

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